freelance designer jon shakespeare author imprint logo

Web Design Shropshire Shrewsbury

diAMond boutique

Working on Diamond Boutique’s web design in Shropshire Shrewsbury was an exciting challenge for me. I started by understanding their brand goals, target audience, and competitors. Then, I worked with the team to develop a creative brief that outlined the project’s requirements and how to convey the message they wanted to their audience through their website.

Web Design Shropshire Shrewsbury

seizinG the oppoRtunity

Polishing the Past

The diamond jewellery website needed a serious revamp to catch up with the times.


Its slow loading times, inconsistent branding and lack of mobile-first design made it unappealing to potential followers. Moreover, the site had no calls to action and lacked proper analytics tracking.

Web Design Shropshire Shrewsbury diamond boutique website design featured
Web Design Shropshire Shrewsbury diamond boutique website design tablet

Web Design Shropshire Shrewsbury

the solution

Making Shopping Seamless & Stress-Free

For purchasing a luxury item like diamond jewellery, I know that creating a seamless and stress-free delivery process is crucial for a successful customer experience.


That’s why I offer a 24-hour online live chat service to keep customers connected with my clients around the clock. I believe that by making the website more accessible and user-friendly, I can create a stronger bond with the audience.

Web Design Shropshire Shrewsbury

From Discovery to Deployment

My design process is structured to ensure that every project is executed efficiently and effectively. I start with the discovery phase where I gather valuable insights into user needs and preferences through focus groups, interviews and surveys. I also conduct a usability audit and gap assessment to identify areas that require improvement.


In the define phase, I use brainstorming techniques to generate ideas, create user profiles and define product requirements based on user needs. During the design phase, I prototype and test my ideas, ensuring both functionality and visual appeal.


Finally, I deploy the design with standards compliance, accessibility testing and user training. I conduct a usability check to make sure that the product meets my users’ needs, ultimately resulting in a successful and user-friendly design.

Web Design Shropshire Shrewsbury jon shakespeare diamond boutique website design laptop 2
Web Design Shropshire Shrewsbury diamond boutique website design mobile 2

Web Design Shropshire Shrewsbury

the chAnGinG MARket

Adapting to New Technologies & Standing Out in a Crowded Field

As the diamond jewellery ecommerce market continues to evolve, brands face new challenges in reaching and engaging with their followers. With the rise of social media and mobile devices, it’s important to stay on top of the latest technologies and platforms to keep your brand relevant and visible.


To stand out from the competition and offer high-quality, affordable products, brands need to be creative in their marketing strategies and constantly monitor pricing trends and consumer demand.


By building strong relationships with influencers and other key players in the industry, brands can create a strong presence and maintain a loyal following in this ever-changing market.

Web Design Shropshire Shrewsbury

the peRfect pRoduct

Web Design Shropshire Shrewsbury

GoAls foR GRoWth

The Ultimate Destination for Dazzling Diamonds

The website has seen tremendous growth in recent months, with a remarkable decrease in bounce rates from 60% to 48%.


My efforts have paid off with a 0.6% increase in conversions, showcasing their commitment to delivering exceptional customer satisfaction. I am thrilled to share that their online traffic has increased by 12%, indicating their ever-growing popularity in the world of diamond jewellery.

From 60% to 48%

Bounce Rate


Traffic Increase

Web Design Shropshire Shrewsbury

leARn MoRe

Diamond Boutique

Diamonds boutique offers a wide collection of diamond jewellery in UK. They have a range of engagement, coloured gemstone & wedding rings.



By collaborating closely and getting to know your needs, I’ll craft a customised website that strengthens your online identity.


Learn more >