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Search Engine Optimisation Shropshire Shrewsbury

esseX MAintenAnce

Using my Search Engine Optimisation services in Shropshire, Shrewsbury, I was able to develop a customised plan to improve Essex Maintenance’s website’s rankings and visibility in search engines. 

Search Engine Optimisation Shropshire Shrewsbury

seizinG the oppoRtunity

Avoiding the Pitfalls of Quantity Over Quality in Website Content

Essex Maintenance had fallen into the trap of thinking that quantity was always better than quality. They had too much duplicate content across multiple sites, which was hurting their website’s search engine ranking.


Additionally, there was no relevant content that was tailored to their target audience, making it difficult for them to show up in search results.


Poor user experience (UX) was also an issue, discouraging visitors from engaging with their services. The website was difficult to navigate and loaded slowly, leading to potential followers being lost. 

Search Engine Optimisation Shropshire Shrewsbury jon shakespeare essex maintenance seo mobile
Search Engine Optimisation Shropshire Shrewsbury jon shakespeare essex maintenance seo tablet

Search Engine Optimisation Shropshire Shrewsbury

the solution

Staying Ahead of the SEO Game

Staying on top of the constantly evolving world of SEO is key to success. Through my extensive research and creative mind-mapping, I develop content schedules that not only reflect my clients’ values and personality, but also keep them ahead of the curve.


It’s important to keep in mind that SEO is a marathon, not a sprint. While it may take up to six months to see the full impact of your efforts, you can expect to see gradual increases in traffic and engagement after just a few months of focused SEO work.

Search Engine Optimisation Shropshire Shrewsbury

The Four Essential Components of a Strong SEO Strategy.

When it comes to improving your website’s SEO, it’s crucial to track and report your progress to make sure you’re on the right track. Using tools like RSS feeds and social bookmarking can also help promote your website and build links to it.


I can optimise your website’s technical SEO to improve its visibility in search engines. This includes making sure your website is indexed, your crawl budget is sufficient and fixing any crawl errors, broken links and implementing HTTPS and AMP.


My usability check can also ensure that users can easily achieve their desired goals on your website. Repeat users will find it easy to remember and use and they’ll be more likely to recommend it to others.


Finally, link building is an important aspect of improving your website’s SEO. By acquiring links from other websites and creating engaging content such as infographics, you can make complex information more digestible for users and increase your website’s visibility in search engines.

Search Engine Optimisation Shropshire Shrewsbury jon shakespeare essex maintenance seo laptop 2

Search Engine Optimisation Shropshire Shrewsbury

the chAnGinG MARket

Navigating the Rapidly Changing SEO Landscape

For the plumbing industry, I know first-hand how important it is to keep up with the latest trends in SEO. Local search has become a key focus, especially with the growing number of competitors in the market. To stand out, plumbing companies need to build a strong online presence through website optimisation, content marketing and social media marketing.


National plumbing companies, on the other hand, need to focus on building a strong and recognisable brand that is trusted by consumers across the country. Adapting to the latest changes in Google’s search algorithms is key for both local and national companies to attract new followers and stay ahead of the game.

Search Engine Optimisation Shropshire Shrewsbury

the peRfect pRoduct

essex maintenance tablet 2

Search Engine Optimisation Shropshire Shrewsbury

GoAls foR GRoWth

How Essex Maintenance Skyrocketed to the Top of Their Online Competitors.

The page authority has skyrocketed by an impressive 45%, while the domain authority has seen an impressive 40% increase. But that’s not all – they’ve also experienced a whopping 105% increase in clicks when we compared March 2019 to March 2020 and a staggering 451% increase in impressions.


And the good news keeps on coming. 


Despite being listed as the 17th competitor at the start of our journey, Essex Maintenance has made a huge leap to #5 in just 3 months. This incredible achievement was made possible by our commitment to a properly formatted site and link building with other profiles, all measured using global standards – no internal tools that manipulate results here!


Increase in page authority score


Increase in domain authority score


Increase in website clicks


March 2019
(old website)
March 2020


Increase in website impression


March 2019
(old website)
March 2020

#5 out of 20

The business was originally listed at position #17 out of 20 compared to it’s competitors, jumping 12 positions in 3 months.

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Search Engine Optimisation Shropshire Shrewsbury

leARn MoRe

Essex Maintenance

Essex Maintenance Ltd. takes great pride in their work and as a result, they’ve developed an excellent reputation for quality and reliability in plumbing and heating services throughout the region.



My range of SEO services are designed to help you reach the top of the search engine rankings.


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