Graphic Design Shropshire Shrewsbury
MeRedith Alone
When collaborating with Penguin on their graphic design in Shropshire, Shrewsbury for Meredith Alone, I always start by understanding the brand’s goals, target audience and competition. By working closely with the team, I can identify the message they want to convey through their visuals and develop a comprehensive creative brief that outlines the project’s requirements.
Graphic Design Shropshire Shrewsbury
seizinG the oppoRtunity
Navigating the UK’s Book-Loving Nation
As a graphic designer, I know that the UK is a treasure trove for book lovers, with over 600 books released daily and with many being renowned authors.
Despite the saturation of the market, I believe that breakout success is still achievable. That’s why I am committed to helping books like “Meredith Alone” stand out from the crowd by utilising my expert strategies and pre-publication marketing skills.
Working closely with publishers like Penguin Random House, I craft compelling book descriptions and identify key influencers to promote the book every step of the way.
Graphic Design Shropshire Shrewsbury
outlininG
the solution
Positioning for Success: A Winning Marketing Campaign
When working with Michael Joseph, I had the opportunity to create a dynamic and impactful marketing campaign that generated buzz and ensured a successful product launch.
From design to execution, I was involved in every step of the process, checking that the content was not only informative but visually appealing and aligned with the author’s vision.
Knowing the importance of reaching the right audience, I sent multiple proof jackets to influential bloggers and authors for review before launch and our attention to detail, from interactive features to foil finishes, made the book catch everyone’s eye.
Graphic Design Shropshire Shrewsbury
Creating a Buzz: The Launch of a Bestseller
I was thrilled to work with Michael Joseph to create an impactful marketing campaign that ensured a successful launch for their book. From designing eye-catching point-of-sale materials for local bookstores to creating social media quote cards and animations, every aspect of the campaign was carefully crafted to generate buzz and interest in the book.
Securing reviews from influential bloggers and publications was crucial, so I aimed to secure coverage in newspapers, magazines and even placed ads on popular websites like Hello Magazine and Good Housekeeping. With over 150 bloggers on board, me and the team were able to constantly update the quote cards and send out quote round-ups to the press.
The author’s book tour and positive reviews kept the momentum going until the paperback version was released. By constantly refining our approach and utilising innovative marketing strategies, I was able to position Michael Joseph for success in a competitive market.
Graphic Design Shropshire Shrewsbury
the chAnGinG MARket
The New Age of Book Publishing: Opportunities for Debut Authors
As a debut author, you may feel overwhelmed by the rapidly changing world of book publishing. But don’t worry – the rise of self-publishing and digital marketing means there are more opportunities than ever to get your book into the hands of readers.
No longer do you have to rely solely on publishing houses to market your book. With the right strategies and tools, you can build a strong online presence, connect with readers who will love your work, and establish yourself as a successful author.
As a designer and marketing expert, I’m excited to work with you to create a customised plan that will help you stand out in a crowded market and achieve your goals as a debut author.
Graphic Design Shropshire Shrewsbury
the peRfect pRoduct
Graphic Design Shropshire Shrewsbury
GoAls foR GRoWth
Connecting with Readers & Selling 1000 Copies a Week
For a debut author, success can be a mix of many things. While established authors may see quick success, debuts typically have a slower build. For them, success is measured by the book’s first year on sale, or at least until the paperback release. And it’s fantastic news that this book is selling 1000 copies per week – that’s the ultimate goal for any debut author! The book has received glowing reviews and the buzz continues to grow, driving even more sales.
The Sun
Book of the Week
Heat
Book of the Week
1,000
Copies Sold Per Week
500,000
Grazia Social Reach
500,000
Paid Advertising Reach
210,000
Blogger Reach
120,000
Stylist Magazine Reach
480,000
Hello & Good Housekeeping Social
Graphic Design Shropshire Shrewsbury
leARn MoRe
Meredith Alone
You’ll be laughing and crying as “the brilliant author of this brilliant book” introduces Meredith who, after spending three years inside her house, figures out how to re-join the world one step at a time.
Graphics
The fundamental aspect of graphic design is the ability to translate complex information into easily digestible visuals that effectively communicate the desired message.
