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Branding Designer Shropshire Shrewsbury

bRAndinG desiGn

Being a branding designer in Shropshire, Shrewsbury, I know that a strong business identity is essential to stand out from the competition. That’s why I work closely with my clients to understand their vision and create a cohesive brand that accurately represents their values.

Branding Designer Shropshire Shrewsbury

seizinG the oppoRtunity

Simplify Your Branding with Coherent Guidelines

Ready to take your branding to the next level?


Let me help you simplify and streamline the process. I provide comprehensive branding guidelines to ensure that every aspect of your brand is consistent and resonates with your demographic.


With my expertise and balanced approach, we’ll work together to develop a comprehensive marketing strategy that aligns with your goals.

Branding Designer Shropshire Shrewsbury jon shakespeare mer lyst konomeriet

Branding © Kondomeriet

Branding Designer Shropshire Shrewsbury jon shakespeare contego search

Branding © Contego

Branding Designer Shropshire Shrewsbury

Building a Strong Brand for Long-Term Customer Loyalty

Let’s build a brand that stands out from the competition and resonates with your potential customers. With my future-focused and brand-focused approach, together we’ll craft a unique value proposition and personality that truly reflects your business.


Through precise positioning, a strong product portfolio and compelling communication, I’ll create a clear strategic direction for your brand that drives long-term success. By attracting more followers, building trust loyalty and increasing your ROI, your brand will become a valuable asset to your business.

Branding Designer Shropshire Shrewsbury

The Strongest & Most Relevant Brands Outperform Every Market Index

I measure this against 10 factors:


  • Clarity
  • Commitment
  • Governance
  • Responsiveness
  • Authenticity
  • Relevance
  • Differentiation
  • Consistency
  • Presence
  • Engagement
Branding Designer Shropshire Shrewsbury jon shakespeare contego search

Branding © Contego

branding design agency uk frequencia author studios

Branding © Frequencia

Branding Designer Shropshire Shrewsbury

outlining the solution

Embrace the Digital Era with Authentic Branding

Looking to make a real impact in the digital world? Then authenticity is key in today’s transparent landscape. That’s where I come in – I bring passion, originality and years of experience to the table. With an eye for detail and data analysis, I can help deliver the best results for your brand.


In a world where social media has levelled the playing field and given audiences more power than ever, old branding tactics no longer cut it. That’s why I use a component-based brand system that creates a suite of assets for consistency and continuity in messaging and branding.


From logos to colours, typography, and imagery, I provide cohesive assets that can be used across all channels, including your website, social media, email marketing, and more.

Branding Designer Shropshire Shrewsbury

the deliVeRy Model

Consistency is Key

My approach to branding focusses on delivering a consistent message and experience to your audience across all touchpoints, from your website and social media to your packaging and in-store displays. By using this model, you can build trust, loyalty and recognition with your target market, leading to increased sales and long-term success for your brand.


  • Clarify vision, strategies, goals and values.
  • Interview management.
  • Assess existing information.
  • Research stakeholders’ needs and perceptions.
  • Marketing, competitive, technology, legal and language audits.
  • Evaluate brand architecture.

Clarify Strategy

  • Synthesise learnings.
  • Clarify brand direction.
  • Develop a positioning platform.
  • Create brand attributes.
  • Develop key messages.
  • Write a brand brief.
  • Create a naming strategy.
  • Write a creative brief.

Design Identity

  • Visualise the future.
  • Brainstorm the big idea.
  • Design brand identity system.
  • Explore key applications.
  • Finalise brand architecture.
  • Present visual strategy.
  • Achieve agreement.


  • Finalise identity design.
  • Develop look and feel.
  • Initiate trademark protection.
  • Prioritise applications.
  • Design integrated systems.
  • Apply brand architecture.

Manage Assets

  • Build synergy around your brand.
  • Develop launch strategy.
  • Initial internal launch.
  • External launch.
  • Develop standards and guidelines.
  • Nurture brand champions.
branding design agency uk midnight awl author studios

Branding © Midnight Awl

Branding Designer Shropshire Shrewsbury

the chAnGinG MARket

The Future of Branding – Disruptive & Empathetic

At the core of any successful brand is an authentic and relatable narrative that resonates with your target audience. That’s why I believe in crafting a story that is aligned with your values, embraces imperfection and connects with your customer base through empathy.


Through my expertise, I can help reshape the way your brand interacts with the market, while maintaining a positive and engaging connection. By encouraging feedback and user-generated content, we can continuously improve and evolve your brand.


My approach is grounded in a willingness to listen and learn from your prospective buyers, making necessary changes to enhance the overall customer experience.

Branding Designer Shropshire Shrewsbury

The Rising Value of Intangible Assets: Why a Strong Brand is Crucial for Business Success

A study by Ocean Tomo found that intangible assets now make up 84% of the value of the S&P 500 index, up from 17% in 1975. This shift is driven by a number of factors such as the rise of the knowledge economy, the globalisation of business and the increasing importance of intellectual property.


Intangible assets include patents, trademarks, copyrights and brands. While it’s difficult to put an exact figure on the value of a brand, it’s clear that it plays a significant role in a company’s overall worth. A study by InterBrand and S&P Global found that the top 39 global brands are worth an average of 26% of their intangible assets. This means that for every $100 of a company’s intangible assets, $26 can be attributed to the brand alone. 


A strong brand, therefore, will have a significant impact on a company’s value.

Source: Intelligible Asset Market Value Study by Ocean Tomo, 2017

S&P 500 Market Value in Percentages from 1975 to 2015

Tangible Assets

Intangible Assets

Branding © Leigh Spirit Co.

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Branding Designer Shropshire Shrewsbury

the peRfect pRoduct

Building a Brand Identity

I will help you build a strong and consistent message through an effective communication strategy. I will guide you on how, what, where, when and to whom to communicate your message, allowing you to create a strong brand.


With a well-executed branding strategy, your brand equity will grow, adding value to your products or services and allowing you to charge a premium compared to unbranded products. Your audience will recognise your high-quality brand and be willing to pay more for it, resulting in increased customer loyalty and positive word-of-mouth marketing. Let’s work together to achieve continued growth for your brand.

Branding Designer Shropshire Shrewsbury jon shakespeare the confession

Branding © Picador