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Branding Design Shropshire Shrewsbury

leiGh spiRit co.

With branding design in Shropshire, Shrewsbury, I begin by learning about Leigh Spirit Co.’s values, goals, target audience and competition through a discovery phase. This involves conducting thorough research, interviews and discussions with the brand to ensure that their branding design is aligned with their vision and objectives.

Branding Design Shropshire Shrewsbury

seizinG the oppoRtunity

Overcoming Funding Challenges

At Leigh Spirit Co., we faced the challenge of limited funding when they started their business. But we didn’t let that stop us. I helped them develop an expert branding strategy and sales plan that allowed them to generate revenue through various channels like their website, local and national events, and in-store purchases.


To ensure success, I carefully planned their route to market, focusing on the core audience and understanding their needs. Starting with local promotions, they gradually gained traction and expanded to the national market. As we worked, I built a strong team with a clear vision and assigned every team member a specific design task. I believe that building strong relationships among the team will only strengthen our ability to create the best possible product.

Freelance Designer Shropshire Shrewsbury jon shakespeare leigh spirit co branding coasters
Branding design Shropshire Shrewsbury leigh spirit co branding signature serves recipe book

Branding Design Shropshire Shrewsbury

Standing Out in a Saturated Market

Leigh Spirit Co. launched their product into a highly competitive market, but they didn’t let that discourage them. Through creative marketing strategies and staying on top of industry regulations, I helped them carve out their own niche.


Their website acts as a hub for their brand identity, showcasing their personality and values to create a community of loyal customers. Together, we meticulously crafted every detail to ensure a seamless and engaging experience for visitors.


With a consistent brand identity across their website, products and storefront, Leigh Spirit Co. creates a memorable and cohesive experience that distinguishes them from the competition. Their dedication to delivering top-notch quality and service sets them apart in the crowded market.

Branding Design Shropshire Shrewsbury

the solution

Effective Ways to Collaborate with a Remote Team

Working with a remote team can present its challenges, but with the right approach, it can be a smooth and efficient process. Mutual respect is crucial – recognising and valuing each other’s strengths and differences is essential for effective collaboration. We regularly check in, have video calls and even visit each other’s studios to ensure everyone is on the same page. Despite our busy schedules, we work together to deliver the best possible results.


As a designer on this team, I play a vital role in the brand’s product development, ensuring every product is innovative and future-proof. By staying ahead of the competition, I can help the brand to grow and evolve continuously.


This brand is all about consistency but they also understand the importance of innovation. Their collection includes Old Leigh Rum in White, Dark and Aged varieties, Crowstone Vodka, Estuary Gin and even miniature editions of each. Additionally, they offer Sipping Tonics that perfectly complement their range of Old Leigh Rum.

Branding design Shropshire Shrewsbury jon shakespeare branding leigh spirit co
Branding Design Shropshire Shrewsbury jon shakespeare leigh spirit co poster

Branding Design Shropshire Shrewsbury

Crafting a Unique Brand Story

Leigh Spirit Co. understands that a brand’s story is what connects with customers on a deeper level. That’s why they collaborate with local artists and creatives to bring unique stories to life through stunning visuals, messaging and voice. With attention to detail, every aspect of the brand reflects its personality and values, from bespoke illustrations to carefully chosen bottle designs.


The user-friendly design is compatible with standard devices and software, allowing the brand to maintain their online presence in-house. As a designer, I take pride in providing quick and effective solutions to keep the project on track, so the team can focus on what they do best – creating exceptional spirits.

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the chAnGinG MARket

Sustainable Spirits, Strong Connections & Buzz-Worthy Products

I have worked with Leigh Spirit Co. to develop a brand story that resonates with their audience and emphasises their selling points. Their commitment to sourcing only the highest quality small-batch spirits and their dedication to sustainable and local practices are showcased to ensure their brand stands out.


Together, we are transforming the way followers interact with the market by building strong connections between the brand and their audience. By listening to feedback, I’ve enhanced the brand experience and created visually striking products that generate buzz and user-generated content, effectively promoting the brand.

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the peRfect pRoduct

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GoAls foR GRoWth

Leigh Spirit Co.’s Rapid Rise to Success

Leigh Spirit Co. has achieved phenomenal growth month after month, thanks to their commitment to quality products and services. Their success is evident through their increased customer base and revenue. 


The expansion of their brand into three locations including a distillery and two bars, highlights their dedication to delivering unforgettable experiences to their customers. Their commitment to innovation has led to an impressive expansion of their product line from three to over ten in just one year.

+961% Increase in Impressions

12/03/2021 – 12/06/2021
12/03/2022 – 12/06/2022


3 month comparison, year-on-year

+590% Increase in Clicks

12/03/2021 – 12/06/2021
12/03/2022 – 12/06/2022


3 month comparison, year-on-year

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leARn MoRe

Leigh Spirit Co.

So if you’re looking for a spirit that’s as upbeat, confident, and full of life as you are, look no further. Trust me, once you’ve tried their products, you won’t want to go back to anything else. Cheers to good times and great spirits!




My approach to design seamlessly blends form, function and emotion. My ultimate goal is to create something that truly resonates with your audience and evokes an emotional connection.


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