freelance designer jon shakespeare author imprint logo
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the MARk

The Geometric Vision

The minimalist design of the logo is intentional, reflecting my ability to create clean, modern and effective designs. By utilising simple geometric shapes, the logo ensures quick recognition and easy reproduction across various media, making it a versatile and adaptable symbol.

 

The circle surrounding the triangle signifies my commitment to continuous growth and development. The circle, with its never-ending shape, represents the ongoing pursuit of knowledge, innovation and improvement in the craft. This is a reminder of the my dedication to staying current with industry trends and evolving with the ever-changing landscape of design.

 

The logo’s composition of a triangle within a circle also represents my holistic approach to design. The circle encapsulates the triangle, illustrating the idea that I consider every aspect of a project, from concept to completion, to ensure the best possible outcome. This holistic perspective enables the me to create design solutions that are not only visually appealing but also strategically sound and impactful.

freelance designer jon shakespeare author imprint black logo

Design © Author Imprint

MAjoR Mono displAy

A b c d e f G h i j k l M n o p q R s t u V W X y z

Poppins

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

font fAMilies

Bold & Versatile

The first thing you’ll notice about Major Mono Display is its strong, geometric lines. Every character is perfectly balanced and symmetrical, giving the font a sense of order and precision.

 

One of the things I love about Major Mono Display is how versatile it is. And thanks to its mono-spaced design, it’s easy to read and incredibly legible – even at smaller sizes.

 

Poppins is a sans-serif font that features a clean and streamlined appearance. It has a bold and commanding presence that conveys a sense of energy and excitement.

 

Poppins also has a distinct personality that sets it apart from other sans-serif fonts. It has a unique geometric design that gives it a futuristic and stylish feel. 

systeM colouRs

Colour Your World

My colour system is the most essential element of our identity. It conveys emotion, creates recognition and evokes moods or feelings.

 

At its core, it is a combination of hues, shades, and tones that work together to form my cohesive visual identity. It’s our fingerprint – unique to me and instantly recognisable.

 

I exude confidence and positivity through my palette, creating an emotional connection with our audience. 

 

It helps me stand out from the crowd. In a sea of bland and boring branding, my bold and exciting colour scheme grabs people’s attention and leaves a lasting impression.

Art © House of Author

Red

I see the colour red as a symbol of energy, passion, and confidence. Red is a bold and attention-grabbing hue that exudes a sense of excitement and enthusiasm, making it a perfect choice for me to make a statement and stand out from the crowd.

Light


R 255

G 59

B 48


#E13B30

Dark

 

R 255

G 59

B 58

 

 #FF453A

Orange 

Orange is a vibrant and energetic color that can add a sense of excitement and warmth to any creative project. It’s a colour that represents enthusiasm, creativity and determination, and can help to create a positive and engaging atmosphere.

Light


R 255

G 149

B 0


#FF9500

Dark

 

R 255

G 159

B 10

 

#FF9F0A

Yellow

Yellow is a bright and cheerful colour that can add a sense of optimism and happiness to any creative project. The colour represents warmth, joy and positivity, and can help to create a welcoming and friendly atmosphere.

Light


R 255

G 204

B 0


#FFCC00

Dark

 

R 255

G 214

B 10

 

#FFD60A

Green

Green is a calming and refreshing colour that can add a sense of balance and harmony to any creative project. It represents nature, growth and health, and can bring a sense of peace and tranquillity.

Light


R 52

G 199

B 89


#34C759

Dark

 

R 48

G 209

B 88

 

#30D158

Mint

Mint represents calmness, clarity, and relaxation, and can create a soothing and refreshing atmosphere. The colour is fresh and invigorating and can add a sense of serenity to any creative project.

Light


R 0

G 199

B 190


#00C7BE

Dark

 

R 99

G 230

B 226

 

#66D4CF

Teal

Teal is sophisticated and versatile, which would refine any creative project. The colour represents balance and harmony to create a calming and inspiring atmosphere.

Light


R 48

G 176

B 199


#30B0C7

Dark

 

R 64

G 200

B 224

 

#40C8E0

Cyan

Using cyan can help to convey a sense of confidence and reliability. It is a fresh and modern colour that can add a sense of vibrancy and innovation to any creative project.

Light


R 50

G 173

B 230


#32ADE6

Dark

 

R 100

G 210

B 255

 

#64D2FF

Blue

We see blue as a trustworthy color that can add a sense of stability and reliability to any creative project. It represents trust, loyalty and professionalism, and can help to create a sense of security and dependability.

Light


R 0

G 122

B 255


#007AFF

Dark

 

R 10

G 132

B 255

 

#0A84FF

Indigo

Indigo is such a deep and rich colour that represents intuition, creativity and wisdom. It can add a sense of mystery and sophistication to any creative project. Bring depth and complexity using the colour indigo. 

Light


R 88

G 86

B 214


#5856D6

Dark

 

R 94

G 92

B 230

 

#5E5CE6

Purple

The luxurious and regal feel of purple adds elegance and exclusivity to any digital or printed graphic. We enjoy using the colour purple as it represents royalty, creativity and imagination.

Light


R 175

G 82

B 222


#AF52DE

Dark

 

R 191

G 90

B 242

 

#BF5AF2

Pink

Pink is a playful and energetic color that can add a sense of fun and warmth to any creative project. It’s a colour that represents love, care and creativity, and can help to create a sense of warmth and approachability.

Light


R 255

G 45

B 85


#FF2D55

Dark

 

R 255

G 55

B 95

 

#FF375F

Grey

Grey is a versatile and sophisticated color that adds professionalism to our projects. It’s a color that represents neutrality, balance and helps to create a sense of stability and reliability.

Light


R 142

G 142

B 147


#8E8E93

Dark

 

R 142

G 142

B 147

 

#8E8E93

Grey (2)

Light


R 174

G 174

B 178


#AEAEB2

Dark

 

R 99

G 99

B 102

 

#636366

Grey (3)

Light


R 199

G 199

B 204


#C7C7CC

Dark

 

R 72

G 72

B 74

 

#48484A

Grey (4)

Light


R 209

G 209

B 214


#D1D1D6

Dark

 

R 58

G 58

B 60

 

#3A3A3C

Grey (5)

Light


R 229

G 229

B 234


#E5E5EA

Dark

 

R 44

G 44

B 46

 

#2C2C2E

Grey (6)

Light


R 242

G 242

B 247


#F2F2F7

Dark

 

R 28

G 28

B 30

 

#1C1C1E