Animation Shropshire Shrewsbury
buRninG GiRls
For Penguin Random House’s animation in Shropshire, Shrewsbury, I begin by immersing myself in the brand’s goals, target audience and competition. Working hand-in-hand with the team, I establish the message they want to convey through their animation and develop a detailed creative brief that outlines every aspect of the project.
Animation Shropshire Shrewsbury
seizinG the oppoRtunity
Marketing Through Animation
When Michael Joseph, a Penguin Random House imprint, approached me to help create buzz for one of their bestselling author’s new books, The Burning Girls by C.J. Tudor, I couldn’t have been more excited.
From the very start of the launch, I was involved in creating a range of digital assets like quote cards and social media posts. And then came the amazing opportunity to take over the Sky On-Demand homepage for the book.
The challenge was to create a TV-quality video on a tight budget and within a 1 week timeframe. Traditional TV adverts are expensive and take weeks to produce, but I refused to let that stop me. I put my creativity and resourcefulness to the test and was able to come up with a solution that surpassed expectations, making the book launch a resounding success.
Animation Shropshire Shrewsbury
outlininG
the solution
Creating a TV-Quality Video Without Leaving the Studio.
As a freelance animator, I know how to make every penny count. When a client came to me with a limited budget and tight timeframe for an animation project, I didn’t let it hold me back. I rolled up my sleeves and got to work, finding creative ways to make the project a success.
By sourcing high-quality stock footage and carefully curating it to fit the client’s brand and message, I was able to create an impactful animation that surpassed expectations. I used text transitions, sound effects and colour grading to enhance the final product, all while keeping costs low by using royalty-free clips and sound.
Despite the challenges of working within strict regulatory guidelines, I was able to deliver a TV-quality animation that met the client’s needs and goals. My expertise in tools like Adobe Premiere and Adobe After Effects allowed me to create an outstanding product in-house, showcasing my ability to innovate and deliver results under pressure.
By resizing the animation for various social media channels, I ensured maximum exposure and longevity for the client’s video.
Animation Shropshire Shrewsbury
the chAnGinG MARket
Animating Stories on a Budget
The publishing industry is constantly evolving and I understand the importance of staying up-to-date with the latest trends and techniques in animation. More publishers and authors are looking to bring their stories to life through animation but tight budgets can make it difficult to find an animation studio that delivers high-quality work.
That’s where I come in. I leverage technology and automation tools to streamline the animation process and reduce costs without sacrificing quality. With my expertise and creativity, I can deliver visuals that bring your story to life.
Animation Shropshire Shrewsbury
the peRfect pRoduct
Animation Shropshire Shrewsbury
GoAls foR GRoWth
Video Variants that Rocked Social Media
The video variants I created really made a splash, receiving a whopping 15,000 views across Twitter along with 1,000 other interactions.
And that’s not all, it also got 7,500 views on Facebook!
I am thrilled to have contributed to the success of the book, which was even picked by the prestigious Richard & Judy Book Club.
Richard & Judy
Book Club Pick
15,000
Views across Twitter, on top of 1,000 other interactions.
7,500
Views on Facebook
Animation Shropshire Shrewsbury
leARn MoRe
Burning Girls
The Burning Girls is a creepy, atmospheric psychological thriller about an insular village with a dark past comprised of religious martyrs, missing girls, and exorcisms.
https://www.penguin.co.uk/books/the-burning-girls
Animation
I can take your characters from the page to the screen and give them the depth and complexity they deserve.
