freelance designer jon shakespeare author imprint logo

Advertising Shropshire Shrewsbury

MichAel joseph

Michael Joseph is always pushing the envelope when it comes to their advertising in Shropshire, Shrewsbury and I’m thrilled to be a part of it. When I start a new project, my first step is to really dig in and understand what they’re trying to accomplish. 

Advertising Shropshire Shrewsbury

seizinG the oppoRtunity

How Michael Joseph Publishing Adapted to Lockdown Restrictions

When Michael Joseph Publishing faced the challenge of hosting their annual crime evening during a pandemic, they didn’t let it stop them from creating an exciting event.


By thinking outside the box and hosting a virtual murder mystery party over Twitter, they were able to connect with a wider audience and showcase their latest releases and authors.


I was thrilled to be a part of this project and to help promote the event to their target audience. It’s inspiring to see how even in difficult times, brands can find creative solutions and push boundaries to create memorable experiences for their audience.

Advertising Shropshire Shrewsbury jon shakespeare michael joseph advertising crime evening laptop
Advertising Shropshire Shrewsbury jon shakespeare michael joseph advertising crime evening invite

Advertising Shropshire Shrewsbury

the solution

Designing the Perfect Invitation & Brochure for MJ Publishing’s Crime Party

I was excited to work on the design for MJ Publishing’s annual crime party invitation, especially with only a month to go. Drawing inspiration from the hashtag “MJCaseFiles22,” I created a theme around fictitious crime scene case files, using unique layers and textures to make the design feel real. I spent hours perfecting visually similar social media cards, striking the perfect balance.


Designing the physical “Casefiles” brochure was a challenge, given the task of designing nearly 100 pages to look like a genuine casefile, complete with all the suspects (authors) and their crimes (books). But I was determined to deliver the best possible outcome despite the tight deadline. 

Advertising Shropshire Shrewsbury

Designing an Engaging Social Media Campaign & Evidence Box for MJ Publishing’s Killer Event

Getting the bloggers excited about MJ Publishing’s annual crime party was a challenge I was happy to take on. I designed an evidence box that contained everything they needed to survive the night and catch the fictitious killer on the loose. The box had snacks, drinks and even a card magnifying glass for social media photo opportunities.


For Phase 2, I created social media designs for the night itself. I designed 10 separate clues, intro and outro Twitter cards and even an animation to build hype on MJ’s social channels. I also created 30 Twitter cards specifically for each author and their new release to promote them throughout the night.


With the virtual event happening in real-time, there was no room for error. However, with a few last-minute tweaks, my work was complete. I waited anxiously to hear the verdict and it was great to discover that my design work helped make the event a resounding success.

Advertising Shropshire Shrewsbury jon shakespeare michael joseph advertising crime evening mobile phone animation
michael joseph advertising crime evening artboard author studios

Advertising Shropshire Shrewsbury

the chAnGinG MARket

Navigating the Challenges of Book Promotion in a Digital Age

Standing out in a crowded market is no easy feat, especially with so many books being released every year. However, with my creative mindset, I can help publishers find new ways to capture the attention of readers.


In an increasingly digital age, reaching readers online is crucial. That’s why I’m confident in my ability to help publishers engage with readers on social media platforms and other digital channels.


Limited budgets can also pose a challenge for promoting a book, but I’m up for the challenge. I have a proven track record of being creative and resourceful when it comes to marketing campaigns, ensuring that every penny is well-spent.


Finally, staying true to a book’s core themes and ideas while still promoting it can be a delicate balance. But with my experience, I can help publishers strike that balance and create effective marketing campaigns that resonate with readers.

Advertising Shropshire Shrewsbury

the peRfect pRoduct

Advertising Shropshire Shrewsbury

GoAls foR GRoWth

How #MJCaseFiles22 Trended & Promoted 30+ Books with Zero Advertising Spend

Social media is a powerful tool that can give publishers valuable insights into the success of their campaigns. From something as simple as a hashtag, I can track engagement and understand how their audience is responding.


During the three days leading up to and including their event, the hashtag ‘MJCaseFiles22’ was liked, retweeted, commented on and viewed over 20,000 times! And for half an hour on the evening of February 28th, it was trending fourth on Twitter in the UK, just behind the Green Bay Packers.


Thanks to this virtual event, I was able to reach new audiences and promote their books far more than we could have with a typical in-person party. Despite the challenges of limited social interaction, I proved that there are always alternatives if you’re willing to think creatively.


With incredible visuals that I was immensely proud of, I was able to advertise over 30 books without any social media advertising spend, simply by harnessing the power of a free app, the power of people and their word of mouth. It’s a testament to the power of innovation and the endless possibilities of digital media.

20,000 Times

Over 3 days #MJCaseFiles22 was liked, retweeted, commented on, and viewed over 20,000 times.

Trending on Twitter

20/03/2021 – 20/06/2021
20/03/2022 – 20/06/2022


3 month comparison, year-on-year

Advertising Shropshire Shrewsbury

leARn MoRe

Michael Joseph

Penguin Michael Joseph publishes some of the world’s most popular authors. They specialise in women’s fiction, crime, thriller, cookery, memoir and lifestyle books. Many of their authors are now or soon will be, household names here in the UK and around the world.



Whether it’s a heart-stopping action sequence or an emotionally charged scene, I will have the unique ability to bring any vision to life.


Learn more >